MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Beyond the Catwalk: Casting Fashion & Editorial Models That Tell a Story
Editorial and fashion campaigns aren’t just about looking good — they’re about saying something. Here's how MXM Casting finds models who deliver visual impact and brand voice, frame by frame.
Wigs, Witches, and Wow Factor: Why Halloween Casting Needs More Than Just a Costume
From creepy to comedic, MXM Casting knows Halloween talent. Discover how we cast performers who bring the right kind of fear and fun to every spooky brief.
Casting Across Borders: Why European Campaigns Need a Specialist Touch
Casting across Europe isn’t just about location—it’s about cultural nuance, multilingual talent, and legal savvy. Here’s how MXM Casting gets it right.
No Script, No Safety Net: The Art of Casting Real People for Unscripted TV
Great unscripted TV starts with unforgettable casting. Learn how MXM finds the people who bring real emotion, real stories, and serious screen presence.
Freeze Frame: Why Casting for Stills Is More Than Just Looking Good
Great stills start with great faces. Discover how MXM Casting finds the perfect talent for impactful, expressive, scroll-stopping visual campaigns.
Sun, Skin, and Script Notes: How to Nail Casting for Summer Campaigns
Casting for summer campaigns means more than good lighting. Learn how MXM Casting delivers warmth, charm, and authenticity with every sun-kissed frame.
Flex, Form, and Follow-Through: The Art of Casting Fitness Models Who Actually Inspire
Muscles don’t make the model — movement does. Here’s why casting fitness and wellness talent takes more than a six-pack and how MXM Casting finds individuals who embody the lifestyle, not just the look.
The ROI of Real: Why Street Casting Delivers Big Results for Big Brands
Street casting isn’t just fresh—it’s financially smart. Discover how real people create real engagement (and serious ROI) for campaigns in 2025, with help from MXM Casting.
From Nike to No-Budget: Why Producers Trust MXM Casting at Every Level
From Nike campaigns to no-budget shorts, MXM Casting delivers talent that connects—tailored to your vision, scale, and audience.
Beyond the Script: Finding the Real Stories in Real People Casting
Diversity is more than a trend—it’s a necessity. Discover how street casting offers brands and productions access to rich, authentic representation—and how MXM Casting leads the charge.
The Art of the Double: Why Body Doubles Are Essential in Modern Productions
Body doubles are the unsung heroes of many productions, bringing scenes to life with authenticity and precision. With MXM Casting’s expertise, every detail is handled with care and excellence.
From Pavement to Prime Time: Why Street Casting is the Hottest Trend in 2025
Authenticity is in—and street casting is the secret sauce. Discover why brands and directors are turning to real people to bring stories to life in 2025, and how MXM Casting is leading the charge.
How Adolescence Found Its Star: Why Casting Newcomer Owen Cooper Was the Boldest Move on TV This Year
The dark teen drama Adolescence might have gripped the nation with its raw storytelling, but the real masterstroke? Casting a complete unknown as the lead. From a casting director’s POV, it’s the boldest move TV’s made in years – and here’s why it paid off.
