MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Casting Across Borders: Why European Campaigns Need a Specialist Touch
Casting across Europe isn’t just about location—it’s about cultural nuance, multilingual talent, and legal savvy. Here’s how MXM Casting gets it right.
Why Real People Are the Secret Weapon in Commercial Campaigns
Forget flawless cheekbones — today’s audiences want real. Here's how casting real people (yep, wrinkles, quirks and all) can transform your commercial campaign and why MXM Casting are the experts at finding faces that truly connect.
No Script, No Safety Net: The Art of Casting Real People for Unscripted TV
Great unscripted TV starts with unforgettable casting. Learn how MXM finds the people who bring real emotion, real stories, and serious screen presence.
Freeze Frame: Why Casting for Stills Is More Than Just Looking Good
Great stills start with great faces. Discover how MXM Casting finds the perfect talent for impactful, expressive, scroll-stopping visual campaigns.
Sun, Skin, and Script Notes: How to Nail Casting for Summer Campaigns
Casting for summer campaigns means more than good lighting. Learn how MXM Casting delivers warmth, charm, and authenticity with every sun-kissed frame.
Flex, Form, and Follow-Through: The Art of Casting Fitness Models Who Actually Inspire
Muscles don’t make the model — movement does. Here’s why casting fitness and wellness talent takes more than a six-pack and how MXM Casting finds individuals who embody the lifestyle, not just the look.
The ROI of Real: Why Street Casting Delivers Big Results for Big Brands
Street casting isn’t just fresh—it’s financially smart. Discover how real people create real engagement (and serious ROI) for campaigns in 2025, with help from MXM Casting.
From Nike to No-Budget: Why Producers Trust MXM Casting at Every Level
From Nike campaigns to no-budget shorts, MXM Casting delivers talent that connects—tailored to your vision, scale, and audience.
Beyond the Script: Finding the Real Stories in Real People Casting
Diversity is more than a trend—it’s a necessity. Discover how street casting offers brands and productions access to rich, authentic representation—and how MXM Casting leads the charge.
The Art of the Double: Why Body Doubles Are Essential in Modern Productions
Body doubles are the unsung heroes of many productions, bringing scenes to life with authenticity and precision. With MXM Casting’s expertise, every detail is handled with care and excellence.
CASTING CALL – TECH COMMERCIAL
Casting a playful, edgy female lead and stylish flatmates for a buzzing new tech brand ad. Think Lola Young meets Angel Chen. Shoots 28 May – get in quick!
CASTING CALL – BODY DOUBLE
Are you Thierry Henry’s double? We’re casting for a high-paying shoot needing someone with his iconic build. £1,000/day – apply fast!
From Pavement to Prime Time: Why Street Casting is the Hottest Trend in 2025
Authenticity is in—and street casting is the secret sauce. Discover why brands and directors are turning to real people to bring stories to life in 2025, and how MXM Casting is leading the charge.
Stunts, Silhouettes & Subtlety: Matching the Right Body Double to the Scene
From stunts to intimacy scenes, casting the right body double can make or break a shot. Discover how MXM Casting ensures seamless, specialised double casting every time.
A Minecraft Movie: Casting Gold, Chicken Jockey Chaos & Why One Strategy Wins
Jack Black, viral mobs, and a lesson in casting mastery—A Minecraft Movie is a crash course in why strong casting and smart strategy (like MXM’s One Strategy) are the real stars of the show.
Why Your Next Star Might Be a TikToker: The Casting Revolution Fuelled by User-Generated Content
User-generated content (UGC) is no longer just an add-on—it’s leading campaigns and launching new stars. From a casting director’s seat, the revolution is real. Here’s why UGC is rewriting the rules of who gets cast and how.
How Adolescence Found Its Star: Why Casting Newcomer Owen Cooper Was the Boldest Move on TV This Year
The dark teen drama Adolescence might have gripped the nation with its raw storytelling, but the real masterstroke? Casting a complete unknown as the lead. From a casting director’s POV, it’s the boldest move TV’s made in years – and here’s why it paid off.
Casting for Tech: Finding the Right Faces and Voices for Innovation
From fintech ads to SaaS explainers, tech companies need top-tier talent for their video content. MXM Casting finds the perfect actors and voice-over artists to humanise innovation.
Egg-cellent Casting Choices for Your Easter Adverts!
Get your Easter adverts sorted with the perfect cast! From nostalgic family scenes to hilarious TikTok trends, MXM Casting helps you find talented actors and real people to bring your Easter vision to life. 🐰✨
How to Get Cast in a Commercial in 2025
From the latest viral trends to casting gold, this blog spills the tea on how to nail that commercial role. Plus, find out how MXM Casting is shaking up the game!
