MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Skincare vs Colour: Why Beauty Casting Needs a Different Face for Each
From soft, intimate skincare to bold colour cosmetics, casting matters. Learn how MXM Casting adapts talent to match product, platform, and performance.
Casting for Spring Fashion: Fresh Energy, Movement & Faces That Bloom
Spring is all about movement and optimism. Discover how MXM Casting sources talent who bring bloom, bounce and brightness to seasonal shoots.
Casting 28 Years Later: The Bone Temple – Scaring Up the Perfect Post-Apocalyptic Crew for 2026’s Horror Hit
28 Years Later: The Bone Temple (Jan 2026) is horror’s big return. Learn the cheeky art of casting its zombie-battling ensemble with MXM Casting’s expertise.
Still or Moving? How We Cast Beauty That Performs in Every Frame
Not all beauty reads the same in motion. Discover how MXM Casting finds the right faces for stills and video—each with platform-specific presence.
Casting the Epic Chaos of Avengers: Doomsday – Why 2026’s Biggest Blockbuster Needs a Stellar Ensemble
Avengers: Doomsday (Dec 2026) is Marvel’s biggest film yet. Learn the cheeky art of casting its epic ensemble, from A-listers to newcomers, with MXM Casting’s expertise.
Behind the Gloss: Casting Luxury Campaigns That Actually Feel Human
Gloss is good. But warmth wins. Discover how MXM Casting brings realness into prestige campaigns—without losing elegance.
Texture, Tone, and Truth: Why Representation Matters in Beauty Casting
From shade matching to scars and curls, MXM Casting leads the way in inclusive beauty campaigns. Because every face deserves to be seen.
Casting for Europe’s Corporate World: More Than Just a Friendly Face
Corporate doesn’t mean boring. Discover how MXM Casting elevates internal and commercial content across Europe with trusted, local talent.
A New Kind of Prestige: Casting Age, Diversity & Global Appeal in Luxury
Luxury brands are rethinking beauty. Learn how MXM Casting casts across age, culture, and identity—without losing the poise and polish of high-end campaigns.
Director Spotlight series: Abdou Cissé, Adam Berg & Agustín Alberdi
Three directors, three lenses on excellence: Abdou Cissé (award-winning UK voice), Adam Berg (Cannes-winning craft), and Agustín Alberdi (Latin Grammy-winning storyteller). MXM breaks down the casting moves behind their magic.
Beauty Beyond Skin: How We Cast for Emotion, Not Just Eyeliner
Beauty is more than skin deep. Discover how MXM Casting casts faces that feel real, confident, and camera-ready in every close-up.
Casting for Winter Fashion: Texture, Story & Characters That Cut Through the Cold
Winter casting needs atmosphere. Discover how MXM Casting finds talent who bring heat to cold-weather fashion campaigns—with poise, depth and cinematic energy.
Think Global, Cast Local: Why International Brands Need In-Market Talent
Global campaigns need local faces. Discover how MXM Casting sources authentic, market-specific talent that helps brands resonate across Europe.
Editorial vs. Commercial: The Two Languages of Luxury Casting
Editorial and commercial casting aren’t the same. Discover how MXM Casting adapts talent to each luxury format—for campaigns that resonate and reflect true brand tone.
Scroll-Stopping Casting: How We Find Unscripted Talent for the Digital Age
From TikTok docs to Instagram talk series, digital content demands talent who connect fast. Learn how MXM Casting sources magnetic, authentic unscripted talent.
Cast the Magic: Why Christmas Campaigns Start With the Right Faces
Christmas campaigns need more than sparkle. They need a cast that feels real, warm, and emotionally resonant. Discover how MXM Casting delivers the festive magic.
Beyond the Dub: How to Cast Multilingual Talent That Truly Connects
Fluency isn’t enough. Learn how MXM Casting delivers multilingual talent who carry your brand’s message with emotional precision across borders.
Casting for Luxury: Where Presence, Precision, and Prestige Meet
Casting for luxury means casting for legacy. Learn how MXM Casting delivers performers who embody the poise, power, and quiet energy of prestige brands.
Unfiltered & Unforgettable: Casting for Lifestyle Stills That Feel Real
Lifestyle casting isn’t about posing—it’s about presence. Learn how MXM Casting delivers real people who make stills campaigns feel natural and relatable.
Casting Truthfully: The Delicate Art of Docuseries Talent
Authenticity matters in documentaries. Learn how MXM Casting sources real contributors who bring depth, nuance, and integrity to factual storytelling.
