MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Casting for Billboards, Not Just Feeds: Why Big-Format Needs Big Presence
OOH campaigns demand presence. Learn how MXM Casting finds talent with the visual power to command billboards, transport takeovers, and more.
Why Your Next Star Might Be a TikToker: The Casting Revolution Fuelled by User-Generated Content
User-generated content (UGC) is no longer just an add-on—it’s leading campaigns and launching new stars. From a casting director’s seat, the revolution is real. Here’s why UGC is rewriting the rules of who gets cast and how.
