MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
Why You Need a Specialist Casting Director for High Street Fashion
It's September, which means adland is already wearing chunky knits. As brands finalise their AW26 lookbooks, we explore why ditching the "off-the-shelf" approach for a specialist casting director is the only way to make your high street fashion campaigns pop.
Prepping for the Q4 Commercial Rush: Why Securing Talent Fast is Your Best Festive Strategy
The crisp autumn air means one thing for adland: the Q4 commercial rush is on. From festive TV spots to viral TikToks, discover why securing your casting early is the ultimate secret weapon for your holiday campaigns.
Director Spotlight series: Abdou Cissé, Adam Berg & Agustín Alberdi
Three directors, three lenses on excellence: Abdou Cissé (award-winning UK voice), Adam Berg (Cannes-winning craft), and Agustín Alberdi (Latin Grammy-winning storyteller). MXM breaks down the casting moves behind their magic.
Casting for Billboards, Not Just Feeds: Why Big-Format Needs Big Presence
OOH campaigns demand presence. Learn how MXM Casting finds talent with the visual power to command billboards, transport takeovers, and more.
Why Your Next Star Might Be a TikToker: The Casting Revolution Fuelled by User-Generated Content
User-generated content (UGC) is no longer just an add-on—it’s leading campaigns and launching new stars. From a casting director’s seat, the revolution is real. Here’s why UGC is rewriting the rules of who gets cast and how.
