Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about castivng.
MXM INSIGHTS
Casting for Delivery Service Commercials: Making Winter Campaigns Feel Real
What makes a delivery service commercial feel believable? MXM Casting explores how producers can cast couriers, customers and natural interactions for autumn and winter campaigns.
Street Casting vs Agency Casting: Which Brief Needs Which?
Street casting or traditional agency casting? Discover which approach works best for your commercial brief, from performance requirements to production planning.
What the Fall Festival Lineups Tell Us About 2027: Pre-game analysis for the Venice and Telluride festivals
The 2026 Venice and Telluride film festivals are setting the stage for next year's biggest trends. Dive into our pre-game analysis to see what this means for casting in 2027, and how to secure the perfect talent for your next project.
Director Spotlight series: Abdou Cissé, Adam Berg & Agustín Alberdi
Three directors, three lenses on excellence: Abdou Cissé (award-winning UK voice), Adam Berg (Cannes-winning craft), and Agustín Alberdi (Latin Grammy-winning storyteller). MXM breaks down the casting moves behind their magic.
Why Real People Are the Secret Weapon in Commercial Campaigns
Forget flawless cheekbones — today’s audiences want real. Here's how casting real people (yep, wrinkles, quirks and all) can transform your commercial campaign and why MXM Casting are the experts at finding faces that truly connect.
CASTING CALL – TECH COMMERCIAL
Casting a playful, edgy female lead and stylish flatmates for a buzzing new tech brand ad. Think Lola Young meets Angel Chen. Shoots 28 May – get in quick!
CASTING CALL – BODY DOUBLE
Are you Thierry Henry’s double? We’re casting for a high-paying shoot needing someone with his iconic build. £1,000/day – apply fast!