MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM INSIGHTS
The Countdown is On: Pre-Production Planning for Q4 Retail Spots
It's August, which means adland is already stressing over fake snow and holiday commercials. If your production timelines are shrinking, discover why moving fast on a bespoke casting strategy is the ultimate secret weapon for your Q4 retail campaigns.
Nailing the "Natural" Look: The Secret to Commercial Self-Tapes That Actually Book
"No acting, please!" It's the most common directive in commercial casting today. Discover the secret to nailing the elusive "natural" self-tape and how we uncover the most authentic talent for modern campaigns.
Navigating Quick Turnarounds: The Confectionery Casting Crunch
It's August, which means adland is already knee-deep in fake snow and Halloween candy. Discover how to navigate impossibly quick turnarounds for your Q3/Q4 confectionery campaigns without sacrificing creative brilliance.
